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Your copy sucks and it’s losing you customers
Let’s say you’re a young startup. You’ve got a great team and an idea that’s going to make you millions. Obviously you need a website. So who gets involved? There’s you, the big man with all the...
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Want a great User Experience? Make it harder to add new features.
The hamburger menu pattern has gotten a lot of bad press in the design community over the past few months. Most of the negative attention it’s garnering relates to usability issues like lower...
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My Kindle sucks, but I love it
Why clear priorities are at the core of great product design The Kindle Paperwhite, one of my most-used and most-loved possessions, is a creaky plastic rectangle with an ancient-looking black and...
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Sexy design won’t save your crappy product (sorry)
I recently worked on a project for a very large client. They had spent more than a year and millions of euro developing a mobile app before we were called in, but when me and my colleagues at...
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